Keyword Research | The Importance of SEO
Keyword research is a fundamental part of online marketing of all kinds, and is especially relevant for freelance writers, online publishers, and bloggers.
Compelling content is favoured by search engines, but if you don’t use the words people are actually interested in and actively searching for, you’re
missing a lot of traffic.
But the value of keywords research goes well beyond SEO copy writing. In fact, close your eyes for a moment and imagine a world where search engines don’t
deliver traffic at all.
Would keyword research still be valuable? You bet. Keyword research, at its essence, is market research. It tells you what people are interested in,
and in what relative numbers. Better yet, it reveals the actual language people are using when they think about those topics, which provides you with
insight on how to converse with them via your blog.
That information is worth its weight in gold, if you know what to do with it.