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University of KwaZulu Natal (Pietermaritzburg)
Bachelor of Social Science,
Media and Communications,
Activities and Societies: Captain of the Ladies A-Crew (Rowing)
I majored in Media and Marketing during my three-year undergraduate degree where I studied product development, repositioning of products, branding, pricing decisions, retail marketing, target marketing, market research, and brand management. I also studied PR and communications, as well as English. I then completed my honours in Media where I studied film and corporate communications and completed my thesis on "The Representation of Women in Beer Commercials."
The AAA School of Advertising
Post-Graduate Diploma in Copywriting,
I studied creative copywriting and developed the skill of writing punchy copy for advertisements in various different writing styles. I learned how to find the most creative and effective ways of developing ideas for print, TV, radio, and digital media advertisements.
The University of Cape Town
Online certificate in Social Media Marketing,
Social Media,
Developed the skills and knowledge to create social media content that drives engagement and increases brand exposure, the ability to draw up and allocate a social media advertising budget, and the tools to effectively measure and optimise the performance of social media campaigns. Platforms of focus include Facebook, Twiter and Instagram.

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